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Penn M. J., Microtrends. Surprising tales of the way we live today — 2008

In Microtrends, you—ll understand why so many influential leaders have sought his counsel.Penn argues that the biggest trends in America are the microtrends -- the smaller trends that go unnoticed or even ignored. One percent of the nation, or 3 million people, can create new markets for a business, spark a social movement, or produce political change.Microtrends takes the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through lively analysis. Microtrends highlights everything from business and politics to leisure and relationships.

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